RECOVERY OF FIELDS OF ACTIVITY BETWEEN NGOS AND ENTERPRISES: PARTNERSHIP OR COMPETITION? ; RECOUVREMENT DE CHAMPS D'ACTIVITÉ ENTRE ONG ET ENTREPRISES : PARTENARIAT OU CONCURRENCE ?
NGOs and companies come closer to each other as a result of a double movement in which each type of structure is inspired by the other. Partnerships are being developed, further strengthening this approximation, and sometimes leading to some form of competition. By investing in the commercial sphere, NGOs create new markets, now convened by companies in search of societal legitimacy. The fundamental question is then to place the boundaries between sectors of activity and the prerogatives of NGOs and businesses. What are the challenges and consequences of such recovery of scope and target? Efficiency, legitimacy and balance of power structure this debate, and it is through the analysis of the iconic case of fair trade that we will try to answer these research questions. ; International audience NGOs and companies are getting together under the effect of a double movement whereby each structure inspires the other. Partnerships are made, reinforcing their closeness and sometimes even a certain form of competition. By investing in the trading circle, NGOs are creating new markets, also being eyed by the private companies in search of public legitimacy.The fundamental question is then to find out where the border is between the poles of activity and prerogatives of the NGOs and the companies. What are the stakes and the consequences of the overlapping of the field of action and the target? Efficiency, legitimacy and forceful relationships structure the debate and it is via the analysis of a symbolic equitable commerce case that we will try to answer these research questions. ; NGOs and companies come closer to each other as a result of a double movement in which each type of structure is inspired by the other. Partnerships are being developed, further strengthening this approximation, and sometimes leading to some form of competition. By investing in the commercial sphere, NGOs create new markets, now convened by companies in search of societal legitimacy. The fundamental question is then to place the boundaries ...